The keys to explaining tech to a layman reporter
Sometimes the hardest thing in the world to do is explain what you do in simple and relatable terms. “I’m sorry. What do you do again?” Didn’t I just tell you that? Avoiding this type of conversation can be difficult when explaining your line of work and this goes doubly true if you occupy the […]
Using Blockchain PR to Build a Global Audience
Sometimes the hardest thing in the world to do is explain what you do in simple and relatable terms. “I’m sorry. What do you do again?” Didn’t I just tell you that? Avoiding this type of conversation can be difficult when explaining your line of work and this goes doubly true if you occupy the […]
PR Firms Utilizing Advanced Technology
Ask 5 people what “Technology” is and you’ll get 5 different answers, from the everyday (mobile phones, coffee makers, DVRs) to the fantastic (robot butlers, personal jetpacks, time travel). Ask my 93-year old Aunt Yolanda, and she’ll say “that box on the table with the emails in it.” The truth is, technology is whatever we […]
The Changing PR Landscape: How the 24-Hour News Cycle Creates More Opportunities for PR
Gaining favorable coverage in our current 24 hour news cycle poses new challenges to businesses, brands, and PR firms as well. There are more opportunities and pitfalls than ever before as corporations, political figures, and high-powered CEOs and celebrities work to secure coverage that makes them look good and stay relevant. To give a little […]
How Tech PR Differs From Other Forms of PR
It doesn’t matter if you’re a startup or a household name, it’s no easy feat handling tech PR in an effective way. We’re not trying to be negative here; we’re just being realistic. It’s well-known that a big reason why many startups fail and the wind gets taken out of a lot of established companies […]
Need Tech Investors? Time to Step Up Your PR Game!
You might have heard of business owners boasting that they don’t advertise or that they don’t use a PR team. Well, maybe these people are in bullet-proof, recession-proof industries. Maybe they have monopolistic businesses without competition, or a special niche market in which they reside that affords them the luxury of not having to worry […]
How PR Can Target Investors
Entrepreneurs who succeed in this game (often, the ones who land investors) let the public know about flashy technology and exciting early growth — which will inspire a fear of missing out in a potential investor that can often be quite powerful and persuasive. Tech PR plays a huge role in whether or not investors […]
Blockchain For Cats? You’re Kitten Me!
Think of the word “blockchain,” and several things may come to mind — Bitcoin, technology, cryptocurrency, cats…. Wait, CATS? Yes. “Cryptokitties” is the latest feline craze on the internet, but these adorable kittens aren’t grumpy or sitting in boxes that are way too small. Cryptokitties is a game based solidly on blockchain technology. It’s addictive, […]
How to Pitch Companies Trying to Use Blockchain Technology
At your next party or gathering, mention “blockchain” to 5 different people, and you’ll probably see 5 distinct reactions, ranging from curiosity to confusion. (You’ll also be very popular with your cool tech talk!). Blockchain isn’t hard to understand, and it isn’t witchcraft — it’s an auspicious technology that’s proving beneficial to both businesses and […]
Building a Cryptocurrency Community
You might be one of those people who have noticed the rise of cryptocurrency with the influx of cryptocurrency PR out there. You might be thinking to yourself, “Hey, I think I can do this, too.” And you’re not necessarily wrong. However, whether you’re working with coins or tokens, building a solid cryptocurrency community is […]