How Pitching Blockchain Differs from Mainstream PR
Bitcoin, crypto, blockchain — these words might confuse and bewilder a lot of people, but that doesn’t mean that cryptocurrencies are going to be any less omnipresent in today’s media landscape. So, these new buzzwords mentioned above are swarming throughout the media today, that much is true. But, with blockchain being everywhere, it can be […]
Bitcoin & Blockchain 101
Bitcoin and blockchain technology is such a new concept that only a small number of people (other than hardcore techies) can explain what it exactly is. It’s a bit like a Kardashian — nobody really knows what it does or why it’s famous, but everybody’s heard of it. But unlike a trending TV family, cryptocurrency […]
Why Media Outlets Are Expanding Cryptocurrency Coverage
When launching a brand, product, or service, the people who stand to benefit need to know about it. If not, how could you ever expect your brand, product, or service to launch into the stratosphere of success? These people who stand to benefit from your impact should be your number one priority. But, reaching those […]
Five Keys to Executing a Cryptocurrency PR Strategy
Let’s say you are: 1) A key player in an up and coming cryptocurrency company. And… 2) You wish to increase your visibility by hiring a top cryptocurrency PR firm. First, congrats! Cryptocurrency is a new and exciting frontier! But how you proceed in this rapidly-evolving crypto space is vitally important, and there are a […]
PR Pitfalls to Avoid
Whether you’re in tech, hospitality, healthcare, or even dabbling in cryptocurrency, PR has to do with being in the persuasion business. As you run your business, whether you handle PR in-house or hire a PR firm, you’re going to have to have your team work towards convincing an audience in and outside your sphere of […]
3 Reasons Why PR Matters Now More Than Ever
Pay Attention to the Competition Now, this isn’t to say you should be obsessed with your competitors and to do whatever they do. The last thing you want to be is a copy. Instead, look at what your competition is doing and assess what’s working and not working for them. It’s a great way to […]
How to Get the most out of PR
So you’re interested in raising your profile within your respective industry and beyond. That’s a great aspiration! However, on top of running a business, getting the most out of your PR strategy is easier said than done. Many companies and brands hire PR firms to handle this sort of thing, which is exactly why Interdependence […]
Best practices for choosing a PR firm
We use Public Relations to communicate our unique message, generate business, and boost visibility. It’s hardly new. PR dates back to the Ancient Greeks, who used rhetoric to sway public opinion. In Ancient Rome, Julius Caesar upped the PR game by crafting his own campaign biography touting his military wins. (How thoroughly modern!). Today, you […]
Protect Your Online Reputation
It never feels good to read something horrible, critical or patently false about yourself online. I know this first hand, having appeared on a popular reality show where I traded lives with a cantankerous pet cremator. It seemed like overnight, the entire world was weighing in on my hair, clothes, job, and utter lack of […]
Easy Ways to Generate More Press
When launching a brand, product, or service, the people who stand to benefit need to know about it. If not, how could you ever expect your brand, product, or service to launch into the stratosphere of success? These people who stand to benefit from your impact should be your number one priority. But, reaching those […]